Marketplaces · Category commission
Allegro
Poland's dominant marketplace, with category commissions and a strong local delivery network.
Key facts
| Fee model | Category commission + optional listing and promotion fees |
|---|---|
| Market | Poland, with cross-border reach into neighbouring countries |
| Delivery | Allegro Smart and a dense local carrier network shape buyer expectations |
| Payouts | PLN, on the platform's settlement cycle |
| Onboarding | Business registration and tax details are required; cross-border seller requirements differ |
| Who it suits | Sellers with competitive prices and reliable delivery into Central Europe |
| Last verified | 2026-10-17 |
A local giant, not a global one
Allegro dominates Polish e-commerce in a way that few platforms dominate a single country. For a seller targeting Poland, it is usually the first marketplace to evaluate, and the audience is large enough to justify localising listings into Polish.
Outside Poland its reach is smaller. Treat it as a country strategy rather than a regional substitute for Amazon or eBay.
Delivery promises are the product
Allegro Smart and the local delivery network have trained buyers to expect fast, tracked shipping. A cross-border seller that quotes two weeks competes poorly even at a lower price.
Local fulfilment or a European warehouse often decides whether the listing is viable. Before listing, compare the landed cost and delivery time of shipping from origin against the cost of holding stock closer to the buyer.
Frequently asked questions
Is Allegro only for Polish sellers?
No, cross-border sellers can list, but onboarding requires business and tax details and the requirements differ by seller type. Polish-language listings and local delivery expectations matter for conversion.
What does Allegro charge?
Commission is category-specific, with additional listing and promotion options. Use the current fee table in the seller centre for the exact category.
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