No inventory, but no free lunch · What the buyer sees vs what arrives
Mockups and samples
Mockups sell the product; a physical sample proves the print size, color and placement.
Key facts
| Mockup | A digital rendering used in the listing |
|---|---|
| Sample | A physical unit produced by the provider |
| Print area | The maximum printable area; artwork outside it is clipped |
| Color | Screen colors and fabric colors can differ from the print |
| File format | Usually a high-resolution PNG with transparency, provider-specific |
| Placement | Centering and scale can shift between products |
| Official source | Provider artwork guidelines and sample ordering |
Order the sample you will sell
Mockups can make a small print look large or a dark fabric look lighter. Order the exact product, color and print placement you plan to sell. Check the design at arm's length and after a wash if the product allows it.
Photograph the sample for the listing. Real photos reduce the gap between expectation and delivery.
Design for the print process
DTG, screen print and embroidery have different limits. Fine lines, gradients and tiny text may not reproduce well on every method. Ask the provider for the file specification and test the design before scaling.
Keep the source file and a version history. A small edit can change the print area or the color profile.
Frequently asked questions
Can I use mockups as product photos?
Yes, but real sample photos usually convert better and reduce returns. Use both and disclose what the buyer will receive.
Why does the printed color look different?
Screen color, fabric color and print method all affect the result. A physical sample is the only reliable check.
Ask a compliance question
Free first answer by email. Tell us the destination, the product and the channel — we will point you to the rule and the official source. No obligation, no sales sequence.