Reference category
Private label & sourcing
Reference material for private label & sourcing, grouped by set and paired with working tools.
Each entry states the definition, the facts and the practical caveats before linking to the matching tool.
Reference sets in this category (1)
All 11 entries
Private label reference 11 entries
Private label — what it meansA product made by a supplier and sold under the seller's own brand, with the seller controlling the listing and customer relationship.
White label vs private labelWhite label is a stock product branded by many sellers; private label implies more control over specification and brand.
OEM vs ODMOEM builds to your design; ODM offers a design you can brand. The difference affects tooling, IP and control.
MOQ and how to negotiate itMinimum order quantity is per SKU and often per variant; the real cost includes tooling, deposits and inventory risk.
Supplier vettingCheck legal identity, capability, references, quality systems and payment terms before placing a production order.
Product sampling and the golden sampleA signed sample and written specification define the product; production is checked against them.
Packaging and dielinesA dieline defines the box shape, folds and print areas; packaging affects cost, protection, freight and the unboxing experience.
GTIN and barcodesA GTIN is the global product identifier behind a UPC or EAN barcode; GS1 is the standard source for company prefixes.
FNSKU vs ASIN vs UPCASIN identifies the catalog item, FNSKU labels the seller's inventory at Amazon, and UPC/EAN is the product's GTIN.
Product labeling requirementsLabels can require origin, importer identity, warnings, language and a responsible person; the rules depend on product and market.
Private label launch checklistThe operating sequence: landed cost, supplier, sample, packaging, identifiers, listing, first stock and reorder point.
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