Reference

Marketplace fees and policy

A marketplace is not a payment processor with a shop attached. It sets fees, collects tax in some jurisdictions, enforces product rules and controls the listing. These pages map the lines that decide payout and the obligations that decide whether a listing stays live.

Fees are a stack, not a percentage

Sellers often compare platforms by referral fee and ignore the rest. Fulfilment, storage, returns processing, closing fees, currency conversion and advertising can together exceed the referral line. Model the total take rate on your own price and category.

Every page links to the calculator that handles the arithmetic. Where a rate is set per category or marketplace, the page says so and points to the schedule rather than presenting a stale number as universal.

Policy is part of unit economics

A restricted-product removal or a brand complaint can strand inventory that was already paid for. The policy pages are written as operating constraints: what triggers a review, what evidence is needed, and which action preserves the listing.

Nothing here is legal advice. For product safety, tax registration or customs obligations, use the official source and a qualified adviser in the relevant jurisdiction.

All entries

Referral fee tiersReferral fees vary by category and can include a per-item minimum. The headline rate is not the take rate. FBA fulfilment feesFulfilment is priced by size tier, shipping weight and programme. A centimetre or an ounce can move the unit into a different band. Monthly storage feesStorage is charged on volume and time, with a higher rate in the peak season. The unit that looks small can still be expensive. Returns processing feeA refunded order can still cost a referral reversal, a returns processing fee and the loss of a resalable unit. Closing feesSome categories charge a fixed closing fee per item. On low prices, it changes the margin arithmetic. Currency conversion feeCross-border payouts pass through a conversion. The percentage is small per order and material over a year. Marketplace facilitator VATIn many jurisdictions the marketplace collects and remits VAT or GST. That does not remove the seller's registration and record duties. IOSS and the marketplaceFor consignments up to €150 into the EU, IOSS can collect VAT at checkout. The marketplace may be the deemed supplier. Listing hijackingA hijacker sells on your ASIN, changes the content or undercuts the price. Protect the brand, document the offer and act fast. Brand registryBrand registry is an operating layer: content control, reporting, transparency and advertising benefits. It starts with a registered mark. Restricted productsSome categories require approval, documentation or a licence before listing. Selling first and asking later risks the inventory. Product safety listingA listing is also a safety surface. Warnings, documents and an EU responsible person can be the difference between live and removed.

Use these with

Marketplace Fee Calculator

Enter a sale price and the platform's real rates to see the payout, profit per order and break-even price.

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Amazon FBA Fee Calculator

Model the referral fee, FBA fulfilment, subscription, ads and returns in the order Amazon deducts them.

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VAT / GST Calculator

Add or remove VAT or GST with country presets for the UK, EU, Canada, Australia, Japan, Singapore and the UAE.

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Compliance Checker

Pick a destination and product category to see the responsible person, marking, registrations and a planning budget.

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Tell me when the rules change

De minimis thresholds, import tax rates and marketplace fee schedules move more often than most price lists. Leave an address and we will send a short note when one of the tracked markets changes.

Ask a compliance question

Free first answer by email. Tell us the destination, the product and the channel — we will point you to the rule and the official source. No obligation, no sales sequence.

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