Reference

Seller sourcing and growth

Growth content usually stops at launch. These pages cover the decisions that determine whether the launch has a margin: how the supplier is selected and paid, how quality is verified, how the listing is built, and how the product expands without breaking the unit economics.

Sourcing is a cost and risk decision

The supplier determines the unit cost, the quality variance, the minimum order, the payment terms and the documentation. A low quote with a weak quality process is not a low cost. The RFQ, the sample and the inspection are the evidence that the quote is real.

Each sourcing page links to the private-label or sourcing calculator. Put the quote into the model before comparing suppliers; a lower unit price with a higher MOQ and worse terms can be the more expensive option.

Growth is a sequence, not a switch

Launch, price, expand, reduce returns. Each step changes the unit economics and the operational load. Doing them in the wrong order hides the cause of a bad result. The pages describe the sequence and the signal that says the step is working.

The numbers here are models, not guarantees. Use the calculators with your own costs and the current marketplace fee schedule.

All entries

Supplier negotiationThe unit price is only one term. MOQ, payment, tooling, lead time and quality responsibility decide the real cost. RFQ templateA structured request for quotation makes quotes comparable. Without it, every supplier answers a different question. Pre-shipment inspectionAn inspection before shipment is cheaper than a container of defects. The standard and the sampling plan decide what it proves. Packaging compliancePackaging is regulated in several markets. The obligation can sit with the seller even when the marketplace handles tax. Listing SEOA listing ranks when it matches the query and converts the click. Keyword stuffing does neither. Product photographyThe main image wins the click; the supporting images answer the doubts that cause returns. Launch checklistA launch is a sequence: compliance, listing, inventory, price and traffic. Skipping a step makes the paid traffic expensive. Price increase playbookA price increase is a margin decision and a demand test. Move in steps, watch conversion and keep the buy box. Marketplace expansionExpanding to another marketplace changes tax, logistics, competition and price. Treat it as a new unit economics model. Returns reductionReturns are a product and listing signal. Sizing, photos, packaging and expectations decide most of them.

Use these with

Private label cost calculator

Landed unit cost, cash investment, break-even units and ROI for a private label order.

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China Sourcing Cost Calculator

Add samples, courier, inspection, NNN review, first order, freight and duty to see the cash needed before the first sale.

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Supplier quote comparison calculator

Compare two supplier quotes on landed unit cost after freight and duty.

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Amazon FBA Fee Calculator

Model the referral fee, FBA fulfilment, subscription, ads and returns in the order Amazon deducts them.

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Tell me when the rules change

De minimis thresholds, import tax rates and marketplace fee schedules move more often than most price lists. Leave an address and we will send a short note when one of the tracked markets changes.

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